Diffrent Music is a British independent record label exploring the experimental realms of Jungle / Drum & Bass music and beyond. Established in 2010, founded and run by London based DJ/Producer Dexta.
The early days
Diffrent Music was launched in 2010 by Chris Royle (Dexta) & Jamie Schildhauer (Hunchbak) as a place to put out music that they truly loved, rather than just music manufactured to make sales. Things kicked off with an intoructory free download release (50 Hurts / Depths) and the first of a series of Podcasts (The GiraffeCast), which featured tunes by mainly unsigned talent with a forward thinking approach on the D&B scene.
Evolution of the Giraffe
In 2013 Dexta & Hunchbak decided to take their own sepearate paths and the label moved forward with the ‘Evolution of The Giraffe’ album compilation, curated by Dexta, with the aim to showcase artists and style from the past, the present and the future. This was the second physical release which was all sourced in house as part of the labels D.I.Y ethos.
By the start of 2014 there was already a long list of talent signed to the label and music was building up fast. The decision to start up a new sub-label series ‘GiraffeStep’ was a natural progression, which not only created a platform for new unsigned talent and their music, but left room for the core artists to experiment on bigger EP releases and collaborations. This sub-label has already built up a strong catalogue of work and been a key part of the development in the label.
Back in 2015, Dexta teamed up with Crypticz & Lakeway to setup and launch a covert sister / sub label of Diffrent Music, in attempt to reach a different audience, feature works from new artists outside the Diffrent camp, and explore other tempo’s and genres. So far, each release title, sometimes loosely, is linked to some kind of edible treat, with artwork to match – which has helped easily build it’s own identity, theme, style and branding. Three years down the line, entering 2018, it seemed like a perfect time and idea to formally merge the SweetBox imprint with Diffrent Music to help give the sister label the support network, fanbase and use the opportunity to extend the family even more than it currently was. Moving forward, expect further experiments outside of the Drum & Bass realm from acts from within the family and beyond!
Are We Really Alone?
April 2018, we started sending out unidentified transmissions which have been captured from around the universe. Unidentified experimental music with a truly unique character and vibe. A new series, platform for truly experimental ‘different’ music. Perhaps made by aliens living amongst us, perhaps not.
Only time will tell! Big shout’s to everyone who’s been supporting the mooovement, and to all the artists old and new, who’ve made this family what it is!
All the artists, DJs, MCs, Vocalists & Muscians that’ve passed through at one point or another since the start: Amir De Bois, Amoss, Andy Pain, Arkaik, Axon, Bokeh (NZ), BrandNewTrumpets, Bredren, Chills, Clima, Cocktail Party Effect, Codebreaker, Coma, Conduct, Constrict, Crypticz, Cuelock, D-Los, D’TCH, Dakosa, Dan Marshall, Dave Owen, Dexta, Digid, Direct Motion, Dominic Ridgway, Dusty Ohms, Ethos, Fade, Fathom Audio, Fearful, Fixate, Flunkie, Frederic Robinson, Fybe:one, Gaunt, Goron, Graphs, Greazus, HØST, Howitzer, Hunchbak, Hyroglifics, Illiad, Itti, Iyer, James Bless, Jekyll, Joe Syntax, Kije, Kolectiv, Lakeway, Lowquid, LSN, Lucent, Lynx, Luke Sentric, M-Zine & Scepticz, Mauoq, MCXL, Medika, Mtwn, Noh Vae, Pepsi Slammer, Philth, Sense MC, Shaded, Shiver, Slekk, Soul Defiance, Stanza, Still, Squane, Tightrope, Whu, Z-Connection, Zero T – without you lot, this label would have no sound! Massive mention to Ben Funks, James Hillah & Rob Vanden for getting on board with the business and helping me push things forward! Bob @ Subvert Central (Thanks for all the advice, the great mastering results and for the bread sessions, many more to come I hope!), Shane @ Finyl Tweek (Thanks for looking after all our early digital mastering and for cutting our vinyls nice and crispy!), Big love to my brother Mauro for being such a good mate and for putting up with me!! Massive thanks to Sense for being Sense, you’ve really helped turn the GiraffeCast around, hopefully for the best haha! Shout out to Leano, you’ve surprisingly helped me out in many ways in the past, so thanks for being there for me dude! Large up man like Chris Conduct for all the help and inspiration with the videography and press shots, you the man!! One love to Sexual Rice for being you dude, and never forgetting the ‘Booze Cruise’ for the 4th birthday, legend!! Thanks to everyone at Triple Vision for being the easiest to work with distro ever, and for trusting in our music and putting out the records! Love to Alexandra, Gareth, Liv, Naomi, Sarah for lending your helping hands at events and with stuff behind the scenes, the best interns a company could ask for! Out to the website crew (Adam Biggs, Ben Jones, Tom Hayes & Constaintine Zmin) for the help getting the website up and running! To all the kind and friendly people out there who’ve helped me in one way or another with little bits and bobs, it means a lot! Big ups to the many people I’ve undoubtedly missed out, give me a smack and knock some sense into me so I get you on here!!! Finally, big love to my wife, Theresa, for believing in me, and supporting me through this whole journey!